Research Project

Our assignment is to choose a sector of the market and formulate a hypothesis as to which product in that market will fair the best during the holiday season. In this project we will use the "deep-net" by researching in ways many of us have never done before. I will use new tools such as Firefox and Delicious in aiding in my research. I will also blog along the way, about my findings, sources, and ideas.


My group's market to research and hypothesize about is Electronics. We have all chosen different sectors of that market, mine being Cell Phones. The cell phone market is extremely competitive and will raise millions of dollars in this holiday season. In my project, I will research how the cell phone companies advertise, what age group they target, which phones the company produces, the different perks of each phone from the company, what the consumer is looking for, and which company will sell the most phones.

The phone company I believe which will fair the best is Motorola due to two of the most popular phones on the market-- the Motorola v3m Razr Bluetooth Phone and the Motorola Q PDA Smartphone. Both phones appeal to both young and old. While the Razr is a favorite because of its modern, thin appearance, the Motorola Q allows you to browse the internet, email, take pictures, make phone calls, and plays music. This is my initial hypothesis and I look forward to researching to form my final theory.